CTL Engineering New Website, Content, & Video Strategy - CTL Engineering
Origo helped reintroduce the CTL Engineering brand by developing a new, multi-platform web experience, as well as a new content strategy and brand video, leading to greater connections amongst their target audiences to the services, culture, and people of the organization.
- Messaging Strategy & Guidelines
- User Experience (UX/UI)
- Web Design & Development
- Content Management Systems (CMS)
- Video Production & Editing
- SEO & Web Audits
- Marketing Research & Strategy
- Explainer Videos
- Educational Campaigns & Tactics
By conducting interviews with key leadership from each of CTL’s service lines, Origo created a comprehensive messaging and content strategy for CTL Engineering, developing positioning statements to better communicate the brand’s value propositions and core service lines.
Leveraging the insights gained in the research and content phase, Origo created a user-friendly, multi-platform web experience through an optimized site architecture, helping to showcase CTL Engineering’s breadth of services, friendly staff, and approach to business.
To help further tell the CTL story, Origo created a two-minute culture video that features staff, clients, and leadership of the organization, highlighting the culture, process, and approach of CTL Engineering.
By implementing our proven process, we were able to successfully launch the CTL Engineering website and video strategy, highlighting the company’s trusted process, culture, and areas of expertise to support future growth and drive recruitment efforts, as well as spread awareness for the company’s different areas of expertise to drive new leads for business development.