Origo helped Discovery Education create a new brand launch strategy for its new platform, the Discovery Education Experience, a premier learning media service that is innovating the way students learn in the classroom.

  • Utilizing the research and insights provided by the client, Origo created a new brand strategy for the Discovery Education Experience, introducing educators to this premier learning media service that¬†brings together one-of-a-kind content, experiences, creation tools, and research-based instructional strategies.
  • Origo leveraged the photography and video assets of the Discovery Channel to demonstrate the immersive experience that this new platform can provide to students, helping them experience the content they are learning in real time.
  • To help launch the program, Origo created new sales tools for the brand team, as well as new digital marketing tactics, such as social media ads, email blasts, and other online strategies to drive potential leads to the online user experience to learn more about the platform.
  • Origo also leveraged the media library of Discovery Channel to create an engaging online explainer video that was not only featured on the company website, but also delivered through social media and other online tactics.

Strategies

  • Brand Strategy
  • Collateral Materials
  • Marketing Materials
  • Messaging & Copywriting
  • Social Media
  • Digital Advertising
  • 3D Animation

Strategies that cause a real effect.

Positive impact for your business, community, and world.