Discovery Education New Product Launch

Discovery Education

Launched from the heritage, knowledge, and expertise of the Discovery Channel, Discovery Education inspires educators to go beyond traditional learning with award-winning digital content, professional development, technology solutions, and intuitive curriculum.

Origo helped Discovery Education create a new brand launch strategy for its new platform, the Discovery Education Experience, a premier learning media service that is innovating the way students learn in the classroom. The new platform helps enhance the classroom experience by providing a premier learning media service that brings together one-of-a-kind content, experiences, creation tools, and research-based instructional strategies.

Services Provided
  • Marketing Research & Testing
  • Brand Strategy & Concepts
  • Positioning Strategy
  • Messaging Strategy & Guidelines
  • Logo Design
  • Internal Communication Strategy
  • Web Design & Development
  • 2D & 3D Animation
  • Video Production & Editing
  • Digital Advertising
  • Print Advertising
  • Sales Strategy
  • Email Campaigns
  • Social Media Strategy
  • Direct Marketing
  • Explainer Videos
  • Educational Campaigns & Tactics

Utilizing the research and insights provided by the client, Origo created a new brand strategy for the Discovery Education Experience, which was able to leverage the photography and video assets of the Discovery Channel to demonstrate the immersive experience that this new platform can provide to students, helping them experience the content they are learning in real time.

 

To help launch the program, Origo created new sales tools for the brand team, as well as new digital marketing tactics, such as social media ads, email blasts, and other online strategies to drive potential leads to the online user experience to learn more about the platform.

To further make this launch a success, Origo leveraged the media library of Discovery Channel to create an engaging online explainer video that was not only featured on the company website, but also delivered through social media and other online tactics.

From these different outreach tactics, the new brand was well received by school and educators. The programs is now implemented in classrooms across the nation, helping advance the way students learn, all through the power and technology of Discovery Education.

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