Early Learners Product Launch Video

Early Learners Product Launch Video - Elmer’s Glue

Origo partnered with Elmer’s to develop a motion graphic video to launch a new line of glue products designed for the brand’s youngest users. Origo created a video for the product launch of Elmer’s Early Learners, a new line of adhesive brands designed for Elmer’s youngest users ages 3-5.

Services Provided
  • Social Media Strategy
  • 2D & 3D Animation
  • Campaign Strategy & Concepts
  • Explainer Videos
  • Copywriting & Messaging

Utilizing animation and other graphics developed in AfterEffects, Origo developed a storyboard to introduce the innovative benefits, demonstrations, and applications of Elmer’s Early Learners to sales representatives, as well as market the product line to major retailers in B2B strategies. After strategic collaboration with the marketing team, Origo created a video to help Elmer’s position the new line of Early Learners products as an innovative line of adhesive brands designed for their youngest users ages 3-5.

Meant to excite and inform reps about this new line of products at their national sales meeting, the video also served as a new and effective online sales tool when communicating externally to buyers searching the products in e-commerce environments.

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