Echoing Hills New Brand, Marketing, & Website Strategy - Echoing Hills
To celebrate their 50th anniversary, Origo created a new and consistent brand strategy for Echoing Hills. To do so, we implemented research initiatives to help identify the perceptions and knowledge of the organization throughout the community, leading to new recommendations for the upcoming strategy.
Origo created a new brand identity (logo) to position their group as a leader in providing services, facilities, and solutions that advance life and learning goals for individuals with special needs. We also developed the tagline “Inspiring Hope. Celebrating Life” to further show how Echoing Hills creates a fun and inspiring place for individuals with special needs to live, connect, learn, and play.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Brand Guidelines
- Logo Design
- Collateral & Branded Materials
- Internal Communication Strategy
- Social Media Strategy
- User Experience (UX/UI)
- Web Design & Development
- Video Production & Editing
- Awareness Campaigns
- Email Campaigns
- Direct Marketing
- Explainer Videos
- Event Marketing
Once testing and solidifying the brand strategy, we developed a more solidified brand architecture for the different programs that sit under the main identity, generating a Branded House to help promote the many services, programs, and locations of Echoing Hills throughout Ohio.
Origo also designed and developed a new website, revamping the organization’s online presence to match their new brand strategy and architecture, organizing their content and programs under the following segments of Residential, Educational, and Recreational services.Visit New Website
To help tell the new story of Echoing Hills, Origo created a mission video and a series of vignettes that captured real-life stories of individuals with special needs and their families, as well as staff members across Ohio who were directly impacted by the programs of Echoing Hills.
Origo introduced the new brand during the organization’s 50th anniversary celebrations around the state. We also launched different tactics through a media and marketing plan, utilizing strategies of e-blasts, social media tactics, digital advertising, PR efforts, and other outreach initiatives, helping to connect new audiences to their mission to gain greater engagement amongst new stakeholders.