Envision Partnerships - Low-Risk Drinking Program Positioning
Envision Partnerships is dedicated to building healthier communities through prevention, education, and collaboration. With their campaign and program — Minimize Risk, Maximize Life — the organization set out to reshape how people understand alcohol use, moving beyond extremes to define what low-risk drinking looks like in everyday life.
The challenge was clear: while alcohol is widely normalized, understanding of “low-risk” behavior is limited. Misconceptions and stigma often prevent individuals from seeing themselves as part of the conversation. Envision needed a way to break through these barriers — meeting people with messaging that felt relevant, approachable, and actionable.
- Marketing
- Copywriting & Messaging
- Sales Strategy
- Brand Strategy & Concepts
- Collateral & Branded Materials
- Internal Communication Strategy
- Positioning Strategy
- Campaign Strategy & Concepts
- Print Advertising
Brand & Campaign Positioning
Origo partnered with Envision to reposition the program to individuals, corporations, and facilitators of the program. Grounded in research and audience insights, the team worked to better understand perceptions of low-risk drinking—informing a messaging and visual strategy designed to resonate more authentically with audiences and remove barriers for engagement.
To support this shift, Origo developed the program’s brand identity—establishing a new program logo, positioning strategy, messaging system, and overall visual language to connect across populations and communities. The work was designed to simplify complex ideas and create a more accessible and relatable entry point into the topic of low-risk drinking.
Campaign Website & PSA
Bringing the message to life, Origo produced a short-form, animated PSA that highlights the purpose and impact of the program. Through a thoughtful creative approach, the video demonstrates how both individuals and organizations can engage—grounding the message in real-world relevance.
The campaign was further extended through a dedicated website, designed as a central hub for education and action. The experience connects users to key information, resources, and a streamlined training sign-up process—making it easier to move from awareness to participation.
Outreach & Engagement
Furthermore, a suite of supporting campaign assets were also developed to ensure consistency across communication channels when speaking to the campaign, equipping Envision with the tools needed to expand reach and maintain a cohesive presence.
Together, this work helped reframe the conversation around alcohol use, empowering individuals with knowledge while creating new opportunities for engagement. The result is a campaign that not only raises awareness, but drives meaningful action, helping more people minimize risk and maximize life.
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