EPIQ Veterinary Instrumentation Campaign - EPIQ Veterinary Instrumentation Campaign
EPiQ Animal Health helps distribute and market animal health products and brands to veterinarians across the country, connecting stakeholders across the supply chain, while offering intelligent solutions and implementing innovative technologies to deliver best-in-class animal health products.
In recent years, EPiQ Animal Health launched a new line of products from Veterinary Instrumentation (Vi) to its customers. To do so, Origo Branding was asked to create a launch campaign that would introduce these products to veterinarians across the nation, making Vi a recognizable name for animal care.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Collateral & Branded Materials
- Digital Advertising
- Sales Strategy
- Awareness Campaigns
- Email Campaigns
- Social Media Strategy
- Direct Marketing
To launch this new brand, he EPiQ Animal Health marketing team asked Origo Branding to help develop a new campaign strategy, including sales tools, email templates, and social media strategies to launch new communications about the brand offerings of Veterinary Instrumentation.
Origo conducted research around the brand offerings, developing a new visual and messaging approach to the campaign assets, allowing us to develop a launch strategy that would highlight the outcomes, benefits, and competitive advantages that veterinarians should expect from this new product line.
Origo worked to modify the graphic treatments to create a more clean visual approach for the brand, utilizing the brand colors EPiQ, while incorporating imagery of animals living happy and healthy lives.
Once finalizing the campaign tactics, sales tools were launched to the EPiQ team to educate their customers about these new products, as well as a new awareness campaign was launched through email blasts deployed through the company’s HubSpot software.
The campaign and sales strategy was a great success, helping EPiQ further the positioning of the Veterinary Instrumentation brand to the forefront of the animal healthcare community.