Enterprise Pricing Solution (EPS) Conference Video Strategy - Systems Integration Specialists (SIS)
Origo created a conference video loop for Systems Integrated Specialists (SIS) to market their new Enterprise Pricing Solution (EPS) at their booth in the National Retail Federation’s Big Show Conference, promoting its dynamic product price management features and benefits.
- Event Marketing
- Copywriting & Messaging
- Educational Campaigns & Tactics
Origo completed working meetings and questionnaires with the client to identify information, resources, and messaging needed to create style frames, messaging, and storyboards for the conference booth animated video loop.
Once the storyboard and messaging were approved by the client, Origo created animation by its in-house team of motion graphics designers to produce a compelling and engaging presentation of the benefits, features, and success stories of EPS, sharing how this new solution can help retail partners optimize their partners’ earnings per share.
By creating an engaging animated video loop for their conference screens that presented the features, technology, and benefits of EPS from SIS, Origo was able to successfully engage conference attendees at the National Retail Federation’s Big Show Conference, enticing them to inquire further about the EPS platform, which generated new leads for the sales team.
To help leverage the video as a new way to communicate the advantages and success stories of EPS in a creative, compelling way, inspiring greater brand connection, Origo also provided all assets to SIS for use in other marketing efforts, including on the company website and new sales initiatives.