Equality Ohio Website Strategy

Equality Ohio Website Strategy - Equality Ohio

Origo Branding helped design and develop a new online experience for Equality Ohio, advancing helping them advance awareness of the advocacy, programs, and services offered through their mission, which is to create an Ohio where everyone feels at home, specifically focusing on the multiple issues affecting the LGBTQ community.

Services Provided
  • Marketing Research & Testing
  • Brand Strategy & Concepts
  • Positioning Strategy
  • Messaging Strategy & Guidelines
  • User Experience (UX/UI)
  • Web Design & Development
  • Content Management Systems (CMS)
  • Search Engine Optimization (SEO)
  • SEO & Web Audits
  • Social Media Strategy

To help design and develop a new online experience for Equality Ohio, Origo conducted working meetings and research exercises with the internal and external stakeholders of the organization, helping to create a site architecture and concepts for the creative strategy for the site, including messaging systems that easily outlined the programs, initiatives, and success stories of the organization.

Visit The Website

From the conceptual approaches tested and approved, Origo was able to successfully design an intuitive, easy-to-navigate web experience for Equality Ohio, which also highlighted interactive experiences and channels to connect with the brand through integration of social media and news feeds.

Furthermore, Origo implemented new functionality and tools for users to gain a greater understanding of the organization’s impact through innovative features, such as a Legislation Tracker, where Equality Ohio can post news on important legislation and government activities related to their cause. 

Through our proven process and creative approach to the brand’s online presence, we were able to reintroduce the impact and mission of the organization, creating new engagement around their vision for equal opportunity and fairness for the LGBTQ populations of Ohio. 

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