FAO New Brand & Website Strategy - Foundation for Appalachian Ohio

In its early beginning, Origo helped the Foundation for Appalachian Ohio create a new brand strategy to illustrate its dedication to serving the people and well-being of the region, as well as created a new website presence and suite of marketing tactics to help spread awareness for its mission.

Origo conducted surveys and working meetings with key stakeholders throughout the region, helping to create a new brand strategy for the Foundation for Appalachian Ohio that embodies its spirit of philanthropy and pride in its region. From our findings, Origo generated a branded experience of giving and philanthropy for regional, local, and even statewide audiences, helping to build awareness through a wide variety of communication touchpoints that help build further support and engagement from stakeholders throughout the area.

With the new brand message, we were able to develop a website that reflects the Foundation’s commitment to philanthropy and growth in its region by featuring key donors and development initiatives. Through these practices, the website created new efforts for fundraising and philanthropy, driving donations and support through the newly branded website.

Once launched, the new brand and website strategy was received with great success, building confidence and support for the Foundation amongst communities and donors throughout Appalachian Ohio.