Fat Head’s Brewery New Website Strategy

Fat Head’s Brewery New Website Strategy - Fat Head’s Brewery

Fat Head’s Brewery is a staple in the craft beer scene. Since it started in 2009, the brand has grown to be a top 5 craft brand regionally as well as nationally recognized for its quality. To match the momentum of its business and look to the next chapter for its brand, the Fat Head’s leadership team identified a need for an updated web presence. They partnered with Origo to design and develop a custom website with an elevated brand experience, modern design approaches, intuitive navigation, and improved functionality, all while maintaining the brewery’s signature style and voice.

Services Provided
  • Content Strategy
  • Web Strategy
  • Brand Strategy & Concepts
  • Positioning Strategy
  • User Experience (UX/UI)
  • Web Design & Development
  • Content Management Systems (CMS)
  • Search Engine Optimization (SEO)
  • SEO & Web Audits

To properly convey the Fat Head’s identity on the new site, the copywriting team at Origo began by aligning on a new conceptual theme. We worked through several rounds of creative concepting with the Fat Head’s leadership team to select the creative strategy of Perfect Pour. It highlights the brewery’s unwavering commitment to consistency and the pride that comes with sharing something you’ve created with the people you care about.

Origo’s design team brought Perfect Pour to life by building a bold and colorful visual experience that feels familiar yet refined. When visitors land on the new homepage, they’re greeted with a big banner that prominently features the people, the beer, and the Fat Head’s slogan: “Chill Out Man, Have a Beer!” Photos from behind the scenes at the different Fat Head’s locations highlight the brand’s commitment to both its team and its customers.

Fat Head’s is headquartered in Middleburg Heights, OH, where they operate a massive brewery, beer hall, and restaurant. They also have three satellite locations in Canton, North Olmsted, and Pittsburgh. One of the most essential functions of the new website is the connectivity between the homepage, the four location sites, and the e-commerce store. Origo’s web development team built a custom multisite that kept information consistent between each of the four locations while also making the sites easy to customize so the restaurant and taproom managers could change the hours of operation, tweak menu availability, and post upcoming events on their own. Origo hosted training sessions with the Fat Head’s team to help them learn how to manage the backend of the site. The Fat Head’s team can now control their multisites to ensure a uniform experience. The impressive new site is responsive to mobile and tablet devices, so visitors can learn everything they need to know about each location from home – or on the go.

Fat Head’s distributes its beer through many different channels. The Wholesaler Portal is a password-protected section of the website that hosts all of the branded assets that a store, bar, restaurant, or distributor would need. It’s another great way to keep the branding consistent across the board. Origo’s design and web development team worked together to develop and customize the portal. Thanks to our thoughtful UX/UI considerations, the portal is easy to navigate and seamlessly accessible from the main site. Retailers can use the portal to access the brand’s style guide, logos, beer brand toolkits, and more. 

As Fat Head’s continues to expand its reach, they remain committed to its humble beginnings. Its new website exhibits the care that goes into the consistency of every brew and serves as an important tool for upholding the brand image they’ve worked so hard to build. Origo is very proud of this custom website and the hard work that went into building it. 

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