FocusCFO New Brand, Marketing, & Website Strategy - FocusCFO
Origo supported the relaunch of the FocusCFO brand and website, helping to expand their company to new markets, as well as generate awareness around its mission to assist emerging businesses in creating a clearer path for growth through implementing part-time CFO consultants onto their team to help in achieving their financial goals.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Brand Guidelines
- Collateral & Branded Materials
- Web Design & Development
- Video Production & Editing
- Digital Advertising
- Email Campaigns
- Social Media Strategy
In order to better position FocusCFO as a leading provider of CFO-level services and support, Origo conducted survey and interview exercises with internal stakeholders and external clients to create a new brand strategy to generate better awareness for the organization and its services, effectively communicating their message, expanding the company’s market share, and driving qualified leads.
Utilizing the new brand, Origo created an immersive website to use as a powerful online selling tool that offers a more user-friendly experience through responsive design, innovative features, and an updated presentation of FocusCFO’s services, success stories, and national reach.
To advance the company’s storytelling tools, Origo developed collateral materials, a mission video, and other outreach strategies in order for FocusCFO to better approach, inform, and interact with target audiences, as well as differentiate their benefits and services in their current and prospective markets.
Through an integrated content marketing and social media plan, Origo launched the new brand with great success, as well as a recruitment video, preparing the organization for long-term success with their partners and clients, as well as a system for their internal team to use as they grow their communication efforts into new markets and industries. Today, FocusCFO is in 11 states and expanding throughout the country, doubling their staff of financial consultants and experts.