Franklin County Public Health The Guardians of Good Health Campaign - Franklin County Public Health
As the primary public health partner for the Franklin County region, Franklin County Public Health (FCPH) leads initiatives to improve the health and well-being of the general public, such as vaccinations and food safety inspections. To spotlight these efforts and drive increased usage of FCPH services, Origo Branding partnered with FCPH to launch The Guardians of Good Health, a memorable ensemble of characters that help lift up public health and bring FCPH’s impact centerstage. The final campaign is complete with character designs, creative messaging, print and social media assets, video PSAs, and an original jingle.
- Marketing Research & Testing
- Positioning Strategy
- 2D & 3D Animation
- Campaign Strategy & Concepts
- Media Planning & Buying
- Digital Advertising
- Environmental
- Print Advertising
- Direct Marketing
- Explainer Videos
- Copywriting & Messaging
FCPH had previously created 1950s-inspired cartoon characters. Origo revamped the two existing characters, modernizing their designs with additional line-work and details. We developed three new characters in the same style to create the final team: Vicki Vaccine, Frankie Fork, Globey (Gary Globe), Millie Microscope, and Lead-Free Lenny.
We then crafted a messaging strategy to integrate the value of public health offerings with the revamped character designs. Inspired by retro-style public service announcements, comic books, and cartoons, we created the Guardians of Good Health concept, bringing our characters to life under a consistent campaign narrative.
To help drive recognition, Origo developed a PSA video with a call-to-action that doubled as a jingle. The original music subtly evokes the nostalgia of classic promotional animations, and the voice talent invites viewers to engage with the Guardians. The result is a jingle that’s fun, familiar, and catchy.
To introduce the Guardians to both younger and wider adult audiences, Origo created an original comic book to tell the next chapter of the story. We started by developing a plot and villains that strategically highlight FCHP services. Each Guardian uses a unique power tied to a specific service area to defeat Dr. Infecto and the Health Hooligans, illustrating how FCPH helps protect the community.
Drawing inspiration from modern cartoons and Golden Age-era DC comics, our design team meticulously created character studies and handcrafted the story, panel by panel. With punchy dialogue, an interactive word search, and plenty of action, the comic book delivers a captivating experience that makes learning about FCPH engaging and fun.
With a fresh and memorable approach to public health, The Guardians of Good Health campaign has generated more than 1.5 million impressions and helped nearly 90,000 Franklin County residents learn about FCPH.
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