Generation Rx New Brand, Website, & Toolkit Strategy - Cardinal Health Foundation

Working with the teams at The Ohio State University College of Pharmacy and the Cardinal Health Foundation, Origo created a new brand strategy for Generation Rx, positioning the program as a leading online hub for specific audiences and the general community that provides resources to help educate individuals from all walks of life on the importance of preventing Rx drug abuse.

Utilizing the new brand, Origo crafted a responsive website, generating a simplified user experience that modifies to mobile, tablet, and desktop devices, ensuring all audiences can successfully access their needed resources. The website features toolkits that help to inform different audiences and populations on the importance of safe medication use through educational and intuitive resources.

To educate audiences on the mission and purpose of our program, a Mission Video was created that presented the Generation Rx story, outlining the problem our nation is facing with the misuse of prescription medications, as well as presenting ways an individual can address this issue through the resources offered on the site.

Collaborating with the different thought leaders from Cardinal Health and The Ohio State University College of Pharmacy, Origo successfully created a new brand that developed a more friendly and welcoming feel, making the website and educational materials more accessible and approachable for community audiences.

Since the launch of the new brand and website, the program has grown to now being utilized in all 50 states and has been utilized by over 120 colleges of pharmacy across the nation. Also, the program has reached over 3 million through our educational messaging and have evolved to over 70 resources that can be used by all levels of the community.