Heinzerling Community New Brand & Website Strategy - Heinzerling Community
Heinzerling Community is committed to caring for children and adults with severe or profound developmental disabilities. Originally named the Heinzerling Foundation, the organization realized that after 50 years of serving its community, that there was a disconnect between their name and mission. To help, Origo conducted research exercises to develop a new brand, web, and communication strategy for their team, helping them to better spread awareness around the programs and services they offer to those in need, as well as promote ways to get involved with the Heinzerling Community mission.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Brand Guidelines
- Logo Design
- Collateral & Branded Materials
- Social Media Strategy
- Web Design & Development
- Video Production & Editing
- Awareness Campaigns
- Email Campaigns
- Explainer Videos
- Event Marketing
- Copywriting & Messaging
After conducting research with internal and external stakeholders of the organization, Origo developed a new brand strategy for the Heinzerling Foundation, renaming the organization as the Heinzerling Community to position their group as a leader in providing a nurturing environment with comprehensive services for individuals with severe or profound learning disabilities.
Origo crafted a new logo, tagline, brand map, positioning statement, messaging strategy, design elements, and infographics, all leading to the design and development of a new online strategy. Origo also designed an email marketing template and social media strategy, outlining how the organization can continue communicating the values, impact, and services that Heinzerling Community provides to families and individuals with special needs.
Visit New Website
Lastly, a photo library and mission video were created, incorporating testimonials that share real-life success stories from the Heinzerling Community, helping to inspire audiences to engage with the brand and offer support through partnerships, volunteering, and donations.
Heinzerling Community launched the new brand at their annual fundraising gala, re-introducing themselves as a caring organization that is surrounded by a heritage of passion and care for serving those who need them most.