McGraw Hill Intervention Portfolio Campaign - McGraw Hill Education
McGraw-Hill is a leading global provider of educational materials, information and solutions. Origo partnered with McGraw Hill to develop a campaign to generate new leads for their line of intervention products, highlighting the results the curriculum can achieve for students falling behind in the classroom.
Utilizing the research provided by the client, Origo created a strategy, titled Results You Can See, which helped to drive awareness to four of their leading math and literacy solutions, as well as show the impact these products can create for at-risk students.
- Positioning Strategy
- Messaging Strategy & Guidelines
- Collateral & Branded Materials
- User Experience (UX/UI)
- Web Design & Development
- Campaign Strategy & Concepts
- Digital Advertising
- Social Media Strategy
- Print Advertising
- Marketing Research & Strategy
- Sales Strategy
- Awareness Campaigns
- Email Campaigns
- Social Media Strategy
- Direct Marketing
- Tradeshow Design & Strategy
Utilizing the research provided by the client, Origo created a conceptual creative strategy for the new marketing campaign for the McGraw-Hill Education line of intervention products. The strategy, titled Results You Can See, was designed to drive awareness of four of their leading math and literacy solutions, as well as show the impact these products can create for at-risk students.
Once the brand strategy was approved, a new product landing page was created with the Marketo CRM system, helping generate new leads for the McGraw-Hill Education sales force. Furthermore, Origo applied the new creative strategy to a diverse set of marketing touchpoints that were implemented into an integrated media campaign, including tactics of digital ads, social media graphics, print ads, e-blasts, and more.
The intervention campaign has been highly successful in generating new leads for the McGraw Hill Education sales force and has been a top sales initiative since its launch, helping to position McGraw Hill as a leader in the field of specialized solutions. The campaign is still running today, as the digital advertising for the campaign is the HIGHEST performing of any advertisement on the Education Week site to date.
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