Lifeline of Ohio

Tributes of Hope Donor Memorial Website

Lifeline of Ohio promotes and coordinates the donation of human organs and tissue for transplantation. Lifeline of Ohio first debuted a physical memorial in the early 2000s. Originally it was memorial bricks until the Donor Memorial Wall panels were installed and unveiled in 2017.

To continue paying homage to donors, Lifeline of Ohio asked Origo to develop a new online experience where families and loved ones can submit information to honor a donor through the creation of an individual and customizable tribute page. In addition to developing this new site, titled Tributes of Hope. Origo also developed a suite of digital and print collateral to help promote the new online experience, ensuring the community was informed about how Lifeline of Ohio planned to continue their values of recognizing donors and their impact on others.

Services Provided
  • Marketing
  • Copywriting & Messaging
  • Direct Marketing
  • Email Campaigns
  • Digital
  • Content Management Systems (CMS)
  • Content Strategy
  • Web Strategy
  • Social Media Strategy
  • Search Engine Optimization (SEO)
  • SEO & Web Audits
  • User Experience (UX/UI)
  • Web Design & Development
  • Brand Guidelines
  • Collateral & Branded Materials
  • Print Advertising
  • Social Media Strategy

Discovery & Research

To better understand the creative inspiration, intended features, and benchmark websites, Origo conducted discovery sessions, stakeholder questionnaires, and consultation exercises with Lifeline of Ohio. This research identified the important information that needed to be included on the individual tribute pages, as well as the messaging and emotional tone the website should evoke.

Utilizing the findings and insights from the discovery phase, Origo developed a site architecture, as well as webs design and naming concepts. After thorough review, Lifeline of Ohio selected the concept titled Tributes of Hope, as it was felt that this approach would share the organization’s values in honoring and remembering the legacies of those who were eye, tissue, and organ donors, as well as those who are “Heroes in Spirit.”

Website Strategy

Origo crafted the look and feel for the site to be sensitive yet informative. Origo then moved into developing the site, making sure that the new experience was responsive and compatible with various devices, leading to a better user experience and more effective Search Engine Optimization (SEO). The new website included:

  • Custom Search Functionality: Creating a search field by name, keyword, and “Legacy Highlights” allows users to easily find a specific tribute or browse other tributes that may have similarities with their loved one. 

  • Featured Tributes: An automated system that allows for tributes to be featured on the homepage of the site to honor their legacy through various occasions, such as their birth month, Mother’s Day, and Father’s Day.

  • Tribute Submissions: Seamlessly integrated with Lifeline’s internal system, tributes are easily able to be submitted for review by the Lifeline of Ohio team to be officially published on the site.

Website Launch

To create awareness and adoption of the new Tributes of Hope site among donor families when the site launched, Origo also developed print and digital assets to assist with the launch of the new site and educate the community about this new way to honor donors. The assets included an e-blast, social media posts, and a print piece that could be distributed to families during various events, as well as in Lifeline of Ohio’s mailed grief support resources.

Ready to Launch Your Site?

If you’d like to learn more about our website, branding, and strategy services, please contact us.