Lifeline of Ohio New Website Strategy

Lifeline of Ohio New Website Strategy - Lifeline of Ohio New Website Strategy

An independent, non-profit organization, Lifeline of Ohio promotes and coordinates the donation of human organs and tissue for transplantation, providing services to 78 hospitals and the communities they serve through its procurement and tissue coordinators, and other professional staff.

In order to expand awareness around the organizations services, success stories, and the impact it creates for the community, Lifeline of Ohio partnered with Origo Branding to create a new web strategy for its main website helping to connect more recipients, donors, and philanthropic supporters to its mission, as well as the programs it offers to honor donors and donor families, as well as the recipients whose lives were saved.

Services Provided
  • Marketing Research & Testing
  • Brand Strategy & Concepts
  • Positioning Strategy
  • User Experience (UX/UI)
  • Web Design & Development
  • Content Management Systems (CMS)
  • Search Engine Optimization (SEO)
  • SEO & Web Audits
  • Copywriting & Messaging

When building out the website, our team conducted research and brand exercises with the different levels of the organization, identifying goals to ensure that the site experience provided a place to connect with Lifeline of Ohio, learn more about organ donation, and easily connect with services that donor families and recipients need.

Utilizing the research findings, Origo created a new website strategy that highlights the impact a donor can have on the lives of others. An individual’s involvement with organ donation can be as small as making a decision while renewing their identification, but the power it gives them to provide another individual the chance for life is tremendous.


The web experience reflects on what happens after a person makes the decision to become a donor, showing the overwhelming amount of opportunities an individual has to make a positive change in the lives of many. The website also provides an online place where visitors can view photos of shadowboxes that highlight individual stories of donors through letters, photos and mementos selected by donor families.

Visitors can also read Stories of Hope, which are uplifting stories of both donors and recipients, describing how the services provided by Lifeline of Ohio have changed lives and provided hope for so many individuals. Furthermore, the website also now includes the ability to connect directly with Dash for Donation, which is Lifeline of Ohio’s largest fundraiser, that brings together more than 2,500 participants each year.

With the launch of the new website, Lifeline of Ohio is able to share their mission and advance awareness of the programs they offer, as well as highlight the impact they have in creating a meaningful experience for both organ donor families and organ recipients. For more information about Lifeline of Ohio, visit the new website and learn how you can also become an organ donor today. Because we all have the power to give.

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