MA Design New Website Strategy - MA Design
MA Design is one of the fastest growing teams of dedicated and award-winning design professionals and licensed architects within the region. With over 40 years in business and countless projects that have inspired so many by their innovation and creativity, the firm revisioned its brand with a new name and approach to its positioning, better reflecting its growing array of services and expertise. We teamed up with MA Design to help reflect the evolution of its company through a new online presence, which helped to launch their new brand to the world.
- Marketing Research & Testing
- User Experience (UX/UI)
- Web Design & Development
- Content Management Systems (CMS)
- Search Engine Optimization (SEO)
- SEO & Web Audits
- Copywriting & Messaging
For this undertaking, Origo’s process started with extensive consultation and in-depth research. From there, our in-house team of design, copywriting, UX/UI, and web development experts helped craft an effective and visionary new site experience. After thoughtful strategy and research, Origo learned that MA Design felt the website and user experience could better represent the company’s evolved value proposition, demonstrating the growth the firm has achieved over the years.
Therefore, we identified key ways to streamline the user experience and navigation, reflecting the organization’s new vision to differentiate it from competitors. From there, we produced conceptual directions for the website. This master concept developed helps communicate the creativity and competitive advantages of MA Design to new and potential clients, inspiring them to engage with their new brand story around its wide range of expertise.
With a selected conceptual approach, we knew that the user experience and desktop-to-moble compatibility would be critical. So we focused our design efforts on a user-first strategy that created an effective web experience for future site visitors on both desktops and mobile devices.
The site included user-friendly design features and a distinct visual style matching MA’s bold new brand identity. The site also had a dedicated space for storytelling and portfolio projects with a striking color pallet that emphasized modernity and innovation, as well as a user experience and content strategy that effectively communicated the impact of each case study.View MA Design's Website