McGraw Hill FLEX Literacy Brand Video - McGraw-Hill Education
Serving a great need for a specific educational segment, McGraw-Hill’s FLEX Literacy curriculum for Grades 3 and above provides evidence-based collaboration and 21st century skills to engage at-risk students who need to be placed on an accelerated path for learning.
To tell the story of the FLEX Literacy, we highlighted how McGraw-Hill understands the everyday challenges of educators working to help students who may be falling behind in the classroom through an emotional brand video for the product.
- Brand Strategy & Concepts
- Positioning Strategy
- Video Production & Editing
- Sales Strategy
- Awareness Campaigns
- Email Campaigns
- Social Media Strategy
- Direct Marketing
- Explainer Videos
- Copywriting & Messaging
Origo conducted the scripting, concerting, production, and editing to create a brand video that captures the passion and understanding that McGraw-Hill shares with educators. The final video was titled The Ones That Keep You Up At Night, an emotional story that highlights the everyday challenges of educators while capturing the importance of childhood literacy.
The video serves as a powerful sales and marketing tool to generate leads for the organization, promoting FLEX Literacy as a product that understands the needs of at-risk students and helps children to catch up to their peers’ level of understanding in their reading curriculum. It was promoted through different communication channels, including social media strategies, website placements, email blasts, sales presentations, and trade show conferences.