Mettler Toledo POWERCELL® Promotional Video - Mettler Toledo
Mettler Toledo asked Origo to develop a demonstration video for their POWERCELL® weighing technology, utilizing 4D animation to create a technologically advanced approach in outlining the competitive advantages and benefits of their digital solutions, versus analog competitors.
- Marketing Research & Testing
- 2D & 3D Animation
- Video Production & Editing
- Explainer Videos
- Copywriting & Messaging
Origo created a motion graphics video featuring three areas of focus that promote the ability to streamline an industrial production operation with the POWERCELL weighing technology.
To do so, Origo conducted research meetings with the client to help craft storyboards and scripts that illustrate the value of a total POWERCELL solution within a customer’s worksite, including applications for the main floor inside a facility when using floor scales and weigh modules, as well as outside a facility when using a truck scale.
Utilizing After Effects and Cinema4D, Origo conducted 3D modeling and animation to create a stylistic approach to the video that emphasized the innovation and scientific processes of the POWERCELL weighing technology, further highlighting the competitive advantages of the product line.
Collaborating with the Mettler Toledo team, Origo was proud to be able to create a successful marketing tool for their sales initiatives, integrating it into their direct marketing, trade show, personal selling, and online promotional strategies.
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