Mettler Toledo Short Form Video Ads - Mettler Toledo
Origo utilized existing footage to create compelling short-form video ads that could be implemented in digital tactics, targeted to individuals who may be interested in Mettler Toledo products. We diversified Mettler Toledo’s communication strategies by developing conceptual approaches to the short-form video ads, pulling the viewer into the story through creative storytelling strategies, allowing their marketing team to utilize them in various digital media tactics, such as Pre-Roll and Paid Social Media advertising.
- Positioning Strategy
- Branded Campaign Strategy
- Digital Advertising
- Social Media Strategy
- 2D & 3D Animation
- Video Production & Editing
- Sales Strategy
- Awareness Campaigns
- Copywriting & Messaging
The video targeted individuals who were interested in a specific division of products from Mettler Toledo, such as Floor Scales, engaging the viewer from the start, enticing them to watch past the five-second mark and/or click on the ad to learn more. We used existing footage of three previously developed videos and created a conceptual approach to edit them into creative short-form ads for digital marketing efforts.
Upon launching the Pre-Roll and Paid Social Media advertising campaign, Mettler Toledo successfully met their targets to attract potential customers and improving the click-rate on their website.
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