Mortar Board New Brand Identity & Website Strategy - Mortar Board
Mortar Board National College Senior Honor Society is a national honor society that recognizes college seniors for their scholarship, leadership, and service achievements. The honor society has been leading the way in academic excellence since 1918, with 233 currently active collegiate chapters in 45 states.
In recent years, Mortar Board partnered with Origo to evolve their brand identity, as well as to create an authentic web experience to help enhance awareness of their organization and position their group as a modern and prestigious honor society.
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Brand Guidelines
- Logo Design
- Collateral & Branded Materials
- Web Design & Development
- SEO & Web Audits
- Copywriting & Messaging
To successfully execute this project, Origo created a new brand, messaging system, and web strategy that connected with its various audiences made up of colleges, students, alumni, and more.
By creating a fresh and modern brand experience, Mortar Board’s goal was to increase participation, membership, and fundraising opportunities while expressing the lifelong value of involvement with the honor society.
VISIT WEBSITE
Upon the launch of the new logo and web experience, the project was well-received by Mortar Board’s network and partners. Additionally, Origo is proud to have won Best in Category for Logo Design at the Columbus Society of Communicating Arts (CSCA) Creative Best Awards for the brand identity we created for Mortar Board.
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