Myoptechs New Brand & Website Strategy

Myoptechs New Brand & Website Strategy - Myoptechs

Myoptechs is an ophthalmic medical device company developing a novel soft contact lens specifically designed to slow the progression of myopia, a form of nearsightedness that is characterized by worsening distance vision and excessive eye elongation. 

To create greater awareness, Origo created a new brand strategy, online landing page, and other marketing assets to provide a way for individuals to learn more and inquire about the technology.

Services Provided
  • Brand Strategy & Concepts
  • Brand Guidelines
  • Logo Design
  • Collateral & Branded Materials
  • User Experience (UX/UI)
  • Web Design & Development
  • Copywriting & Messaging

Origo developed a new brand identity for Myoptechs, including a logo design, tagline, and visual approach for the company and its products that reflect the benefits, value propositions, and competitive advantages of their new contact lens technology.

Once we crafted the brand strategy, we applied the messaging and graphics to a new online landing page. The site is the best place for stakeholders to learn about the company’s background and the benefits of their new contact lenses. The information is clearly displayed through infographics and benefit messaging. The site also features interactive forms for users to inquire about how they can engage further with the organization. Our UX/UI team consulted on the site development to help create an accessible and engaging web page.

After the website was live, we created corresponding marketing assets to help promote the company, including the design and development of content for the company’s LinkedIn page, as well as a PowerPoint template for the Myoptechs team to use when developing new presentations.


As a result of these efforts, the leaders of Myoptechs were able to successfully promote a streamlined and creative brand at networking events and conferences, helping to grow the company for years to come.

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