NEOMED New Website & Video Strategy - Northeast Ohio Medical University
Northeast Ohio Medical University (NEOMED) is a public medical school that specializes in graduate education in medicine and pharmacy, as well as offers a College of Graduate Studies. In recent years, NEOMED partnered with Origo Branding to develop a responsive website experience, matched with engaging brand videos to market the different programs, experiences, and success stories of the university, helping to position it as a leading institution in the field of health education.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- User Experience (UX/UI)
- Web Design & Development
- Content Management Systems (CMS)
- Search Engine Optimization (SEO)
- Video Production & Editing
- SEO & Web Audits
- Social Media Strategy
After conducting research and analysis with the leadership team, Origo created a site architecture that helped different users navigate through the relevant information on the site, helping targeted audiences to find the information they are seeking through an intuitive experience.
Once solidifying the navigation strategy, Origo developed and designed the new responsive site experience, outlining how we can better deliver new information, resources, and education to our target audiences of potential students, donors, supporters, and friends of the university.
The intuitive system allowed users to connect with the brand by also learning about NEOMED through a set of videos that Origo created, sharing the experiences and success stories from each of the colleges within the university. These videos were created with the goal to engage audiences to inquire about enrollment in their program of interest.
Launched with great success, the site was effective in increasing site conversions and connecting prospective and current students, donors, staff members, alumni, and other partners to important information and resources about the university’s programs, resources, and offerings.
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