Ohio Credit Union League New Brand Strategy & Brand Guidelines - Ohio Credit Union League
The Ohio Credit Union League (OCUL) is the leading state trade association for Ohio’s credit unions. The League strives to make the daily lives of credit unions easier through political and regulatory advocacy, compliance, information, media, and outreach services, as well as educational and professional development opportunities. Origo partnered with the Ohio Credit Union League in recent years to help reposition and rebrand the organization to reflect their group as a progressive, collaborative, and unwavering advocate for the advancement of the credit union movement, helping members to improve the ways they operate to ensure a successful future of growth and prosperity.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Positioning Strategy
- Messaging Strategy & Guidelines
- Brand Guidelines
- Logo Design
- Collateral & Branded Materials
- Internal Communication Strategy
- Sales Strategy
- Awareness Campaigns
- Email Campaigns
- Social Media Strategy
To better understand the legacy of the League and its goals for the future, Origo partnered with internal marketing team members to conduct research exercises amongst internal and external stakeholders, as well as conducted a brand audit and benchmark analysis to help gain insights that would guide our recommendations for the new brand approach.
Drawing on our research findings, Origo created concepts for the new brand strategy, which were tested amongst target audiences of the organization, leading to a final solution that provided a more unified visual identity and messaging system for the League.
To advance the new brand strategy, Origo also created a brand map, brand architecture, brand guidelines, and a marketing toolkit — each designed to help the OCUL team successfully launch the new brand and continue to communicate its value to credit unions throughout the state.
Furthermore, in addition to providing materials and guidance for the external brand launch, we created presentation decks and email messages to aid in the League’s internal brand launch.
The new brand and communication strategy was met with a successful response from the credit union community across the state, helping the League advance it membership efforts, as well as improve enrollment in its education and conference programming, positioning their organization for continued growth and prosperity for years to come.