Ohio Life Sciences

The Ohio Life Science Training Center Capital Campaign

Ohio Life Sciences (OLS) is the industry association representing the interests of nearly 5,000 life sciences establishments in its state. To further its mission to grow the Life Sciences Market in Ohio, OLS partnered with JobsOhio, Ohio’s business development engine, to establish a new training center to help prepare Ohioans for in-demand biotech and pharmaceutical manufacturing roles. To help raise $30+ million to make this new facility a reality, OLS partnered with Origo Branding to develop a capital campaign and educational assets to raise money for this multi-million dollar initiative, targeting mid-sized to large companies within the field, as well as businesses that benefit from a thriving Life Sciences industry in the region.

Services Provided
  • Branding
  • Marketing
  • Copywriting & Messaging
  • Direct Marketing
  • Branded Campaign Strategy
  • Collateral & Branded Materials
  • Logo Design
  • Positioning Strategy
  • Campaign Strategy & Concepts
  • Print Advertising

Discovery & Campaign Strategy

In order to understand what might engage and motivate potential donors about this important workforce initiative, Origo conducted working meetings and a strategic questionnaire with the OLS and JobsOhio teams to learn more about the Ohio Life Science Training Center. Utilizing these insights and findings, Origo crafted the campaign approach and call-to-action, titled Build the Future of Ohio’s Workforce. Origo then applied the creative strategy to an editable fundraising pitch deck, allowing any presenter to easily customize the story to specific donors, creating a more personalized and tailored experience when speaking to the values that are most important to each audience.

Fundraising Assets & Tactics

To supplement the pitch deck and provide the OLS team with leave-behind assets, Origo developed various print collateral pieces. The assets included a 4-page brochure that address the mission and goals of the Ohio Life Science Training Center. We also developed two (2) inserts, including one that better defines the field of life sciences and the benefits it can provide the region, as well as another that outlines the amenities, programs, and offerings that will be able to be achieved in the new Ohio Life Science Training Center. These inserts can also be used as standalone pieces, as well as easily updated to reflect the latest information about the training center or tailored to the interests of a specific donor.

Paving the Way Forward

Leveraging their relationships, ingenuity, and vision, OLS and JobsOhio were able to achieve their fundraising goals to make the new Life Sciences Center a reality, with plans to open their new, innovative facility in 2027. Located in New Albany, OLS and JobsOhio are excited to utilize this major development as a way to strengthen Ohio’s biopharma manufacturing talent pipeline and support the state’s efforts to capture a $500+ billion domestic biomanufacturing investment opportunity.

Ready to take your campaign to the next level?

If you’d like to learn more about our campaign, branding, and strategy services, please contact us.