Orchestrate Video Strategy - Dynamix Energy Services
Origo helped Dynamix Energy Services create an animated video to promote the integrated building software platform Orchestrate, which enables facility managers to utilize integrated building systems to anticipate, communicate, and operate as a harmonious smart building by conserving energy through remote controls and support.
- Marketing Research & Testing
- Positioning Strategy
- 2D & 3D Animation
- Video Production & Editing
- Sales Strategy
- Email Campaigns
- Social Media Strategy
- Explainer Videos
- Copywriting & Messaging
- Educational Campaigns & Tactics
Origo conducted working meetings and brand exercises to identify the goals and messaging points needed to develop the storyboard and script for the new animated video to promote Orchestrate, by Veregy, which emphasized main messages and themes of ease and efficiency to demonstrate how this new solution helps facility directors simplify their systems into a common interface with remote support, optimizations, and automation that harmonize their facilities like never before.
Once the storyboard and messaging were approved by the client, Origo animated the final video through our in-house team of motion graphics experts, developing a compelling storytelling strategy for the brand that highlights the features, benefits, and value propositions to potential customers.
Through engaging character design and iconography, we were able to demonstrate key features, including a simplified controls interface, redefined measurement and verification, automated utility optimization, integrated solar and facilities management, and automated energy storage and release.