OSU College of Social Work New Website Strategy - The Ohio State University
Origo Branding partnered with The Ohio State University College of Social Work to launch a new online strategy that outlined the history, curriculum, culture, and success stories of the institution, helping position the school as a leader within its field.
- Brand Strategy & Concepts
- User Experience (UX/UI)
- Web Design & Development
- Content Management Systems (CMS)
- Search Engine Optimization (SEO)
- Marketing Research & Strategy
- Social Media Strategy
- Copywriting & Messaging
By conducting working meetings and interviews with department leads, Origo was able to redesign OSU College of Social Work’s website to create an inspiring and contemporary online experience, helping drive new engagement from current and potential students, as well as families, staff, and researchers. From the research, Origo was able implement modern web practices to the design and user experience of the new site, such as videos, social media, SEO, content strategy, and the implementation of the user-friendly Content Management System (CMS) of WordPress, enabling the college’s staff to edit, update, and manage the information presented throughout the sites.
Through this new, innovative, and mobile-friendly site experience, the College of Social Work was able to position its organization as a leader in its field, driving new engagement to the institution’s offerings and reintroducing its brand to key stakeholders.