OSU Higher Education Center Brand & Website Strategy - The Ohio State University
Origo helped The Ohio State University create a new brand and website for their online program, titled the Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery, which was provided to campuses across the country to connect students to information on drug and alcohol abuse prevention.
- Brand Strategy & Concepts
- Web Design & Development
- Content Management Systems (CMS)
- Marketing Research & Strategy
- Social Media Strategy
- Copywriting & Messaging
Origo created a new brand strategy and website for The Ohio State University’s newest initiative of the Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery, an online hub for thousands of college campuses around the nation that provides technical assistance for drug and alcohol prevention/treatment programs through resources, materials, and education.
We created an optimal site architecture to help the target audience easily distinguish information within the sections of awareness, prevention, and getting help, driving users to their intended goals and site experience. Origo also recommended new online practices, such as videos, social media, SEO, and blogging, to help communicate the program’s mission and key offerings.
Launching a few years ago, the Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery has grown to be the premier alcohol and drug misuse prevention and recovery resource for colleges and universities across the nation.