Polaris Automation New Brand & Sales Strategy - Polaris Automation
Polaris Automation partnered with Origo Branding to develop a fresh and new brand strategy to re-introduce its expanded set of services and capabilities, which was then implemented into new selling strategies and materials that are to help expand their relationships and impact in the different markets they serve.
- Marketing Research & Testing
- Brand Strategy & Concepts
- Messaging Strategy & Guidelines
- Collateral & Branded Materials
- Sales Strategy
- Educational Campaigns & Tactics
To help craft our new brand and sales strategy, Origo coordinated working meetings and surveys with the leadership and customers of Polaris Automation, as well as a brand audit of all existing marketing touchpoints, which helped to identify insights, challenges, and opportunities for the brand’s upcoming communication strategies.
Utilizing the findings from the research phase, Origo utilized the current logo of Polaris Automation to create a new brand strategy to help re-introduce the organization to their target markets, promoting its different service segments, areas of expertise, and competitive advantages.
Origo developed the messaging and visual approach for their communication initiatives, with the goal to better position Polaris Automation as a leader in providing advanced technology solutions to enhance manufacturing efficiency.
Once the new brand strategy was approved, Origo applied the new creative approach to a collateral sales kit and other tools, helping generate consistency and impact across the communication efforts of the company, as well as new markets that they plan to grow, effectively communicating the services and expertise of Polaris Automation and its different business segments.
Through these efforts, we were able to optimize how representatives interacted with potential partners to help them understand what Polaris Automation offers, helping to create better awareness for their different service segments by effectively communicating and cross-promoting the company’s many solutions. As a successful strategy, Polaris Automation continues to expand the company’s market share by creating a scalable system for selling and onboarding new representatives to the company.