Montgomery County ADAMHS Prevention Campaign & Microsite Strategy - Montgomery County ADAMHS
After extensive research and planning, Montgomery County ADAMHS partnered with Origo Branding to assist in the conceptual development of a branded program to decrease the early initiation of tobacco, alcohol, and lottery (TAL) use amongst youth and adolescents.
This new campaign works to engage retailers in the implementation of evidence-based prevention strategies, including incentivizing stores to reduce TAL advertisements on their storefront, increasing ID checking, and decreasing overall youth access to TAL products.
- Collateral & Branded Materials
- User Experience (UX/UI)
- Web Design & Development
- 2D & 3D Animation
- Content Management Systems (CMS)
- Search Engine Optimization (SEO)
- Video Production & Editing
- Campaign Strategy & Concepts
- Email Campaigns
- Social Media Strategy
- Copywriting & Messaging
To help, Origo Branding created the new campaign strategy, titled Retailers Care, which was then applied to marketing tactics and a campaign microsite experience that serves as a single-access resource for retailers and community members to engage with the program.
View Retailers Care Microsite
Furthermore, to help provide marketing materials and tactics that can help activation teams engage retailers in this new program, Origo is to develop a suite of tools that can be used to promote this new program, including fliers, PPT presentations, and an animated promotional video, engaging different levels of the community to successfully engage in our mission.
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