SANNT New Brand & Website Strategy - SANNT

In order to develop a brand identity for the organization that kept in mind the complexities of life science ventures, Origo conducted internal research and industry analysis. This included creating audience profiles and positioning statements for key target audiences, a brand ladder to dissect its features, benefits, rewards, and services, and the emotional takeaways from interacting with SANNT. All of the insights gleaned from these exercises drove Origo’s messaging and branding strategy.

In addition to a clear and unique messaging strategy, Origo developed a new logo and visual identity for SANNT, which included corporate collateral elements, digital and print sales aids, pitch decks, and more. Its bold logo is a memorable identifier for the brand, as it conveys trust, deep knowledge, and interconnectedness in the industry. Simultaneously, the visual identity showcases its command of the eye care and commercialization industry through sleek and modern iconography, images, color palettes, and type treatment.

As a final deliverable, Origo designed and developed a dynamic microsite experience to engage key stakeholders from the field of eye care in the SANNT brand story, helping to drive new leads to engage in their mission and technologies. The new brand messaging and visual identities are meticulously paired with a seamless UX/UI experience for the viewer.

Due to the sleek logo lockup, bold and energetic color palette, visually appealing photography, and dynamic microsite, the new brand was launched with great success, generating interest and admiration from new partners, enticing them to engage in their mission and help enhance the future of eye care.