OSU Pharmacy Residency Program Recruitment Video - The Ohio State University
As a leader in patient care, teaching, and research, The Ohio State University Pharmacy Residency Programs have over 75 years of combined experience in training residents. Origo created a new recruitment video for the OSU Wexner Medical Center’s Pharmacy Residency Program, utilizing live-action and testimonials to create a compelling story that expresses their success stories and history, helping to grow their program for the future by engaging new residents in their program from across the country.
- Positioning Strategy
- Digital Advertising
- Social Media Strategy
- Video Production & Editing
- Campaign Strategy & Concepts
- Awareness Campaigns
- Email Campaigns
- Copywriting & Messaging
To help identify the goals for the new video, Origo conducted working meetings with the client to outline messaging, as well as the dates, locations, and participants needed for production. Origo collaborated with OSU to outline a set of questions for the different roles represented in the video, including staff, alumni, and current residents.
Origo conducted pre-production for a three-day shoot, including multiple locations and talent, allowing the team to create a storyboard and structure for the video that showcased the flow of messaging and content, as well as any messaging included in the on-screen graphics. Origo then utilized its in-house team of animators and video editors to create the final video, successfully highlighting the value and experiences of the OSU Pharmacy Residency Program, positioning it as a leading program in its field.