X-ACTO® Pencil Sharpener E-Commerce Videos - X-ACTO
Origo partnered with X-ACTO to create a visually engaging multi-platform video series to grow awareness of X-ACTO’s suite of pencil sharpeners and strengthen its e-commerce strategy.
- Brand Strategy & Concepts
- 2D & 3D Animation
- Video Production & Editing
- Digital Advertising
- Social Media Strategy
- Sales Strategy
- Email Campaigns
- Social Media Strategy
- Explainer Videos
- Copywriting & Messaging
- Educational Campaigns & Tactics
To position X-ACTO’s suite of pencil sharpening products as the solution for any home, office, or school environment, Origo used 3D modeling and animation programs to demonstrate the unique technical characteristics of each product.
Utilizing the information and guidance from the X-ACTO marketing team, Origo developed storyboards and style frames for nine videos, helping to equip their sales force with tools to market their products to big-box retailers.
The videos were successfully executed as promotional marketing strategies on e-commerce environments for major retailers, such as Lowe’s, Home Depot, and Staples, helping to increase viewership and grow overall conversion for online sales.
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