Shedding Light on Ohio's "Invisible Addiction"

According to Ohio Mental Health and Addiction Services, an estimated 919,162 Ohioans can be categorized as some form of a problem gambler. That’s over 10% of the state’s population. Gambling is considered “invisible” because unlike other forms of addiction, it shows no obvious symptoms. In order to face this growing mental health challenge head-on, Ohio For Responsible Gambling was established.

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Client Name Client Title
Individual ORG branded services

Services Provided

  • Market Research
  • Focus Group Testing
  • Campaign Strategy
  • Brand Messaging
  • Positioning Strategy
  • Marketing Copywriting
  • Print Design
  • Direct Marketing
  • Social Media Strategy
  • Email Campaigns
  • Web Development
  • 2-D Animation
  • Motion Graphics
  • Media Planning & Buying
  • Print Advertising
  • Radio Advertising
  • Digital Advertising
  • Environmental

Ohio For Responsible Gambling is a coalition composed of Ohio Mental Health and Addiction Services, Prevention Action Alliance, Ohio Casino Control Commission, and The Ohio Lottery Commission.

We partnered with the coalition in 2015 to address the rising risk of problem gambling in Ohio. We helped create and launch the main campaign Get Set Before You Bet for adults and the sub-campaign Change The Game Ohio for youth. We’ve continued to work together ever since to grow the campaigns’ reach and help more Ohioans every day. 

Working with Ohio For Responsible Gambling is a trusted partnership that has continued to grow throughout the years. They place trust in the power of market research with their target audiences, which has been invaluable to the development of our creative and messaging strategies.

Christine Edwards Director of Client Services, Origo Branding Company

Every day, Ohio For Responsible Gambling entrusts Origo with running some of the biggest aspects of their branding and communication efforts that ultimately impact millions of Ohioans. From blogs and social media to PSA videos and media planning, there are so many elements we’ve been able to be a part of.

Clients like Ohio For Responsible Gambling are built on values that Origo has prioritized for 35 years. They’re dedicated to making a positive impact on surrounding people and communities. Working with Ohio For Responsible Gambling continues to be a highlight for Origo, and we look forward to all the amazing, creative endeavors we will do together in the future.

Ohio For Responsible Gambling is an incredible partner who champions new ideas. This fuels our passion for creating new touch points that have the potential to help change the lives of those who struggle with addiction.

Todd Novak Creative Director, Origo Branding Company

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