Origo and Carrick Professionals Elevate Partnership Through Strategic Rebranding

Carrick Professionals accelerate their clients’ business growth through premier professional services solutions. With a national presence rooted in North and South Carolina, Carrick Professionals leverage more than two decades of success working beside the Carolinas Credit Union League to provide solutions such as audit, accounting, and talent recruitment. To further this growth and position their business for continued success, Carrick Professionals worked with Origo Branding to develop a fresh brand presence, focused outreach tactics, and an intuitive website to learn more about the new value propositions of their group, including the broadened services and industries they serve.

A New Presence for a Storied Organization

Formerly known as Professional League Resources (PLR), Carrick Professionals began as a for-profit organization providing professional services to members of the trade association, known as the Carolinas Credit Union League (CCUL). As the organization grew, the success of PLR and CCUL prompted leaders to pursue a rebrand that would position PLR to continue serving credit unions while attracting new clients in the credit union industry and beyond. Learn more at their recently developed website and online presence.

Building a Brand For and By Professionals

After creative consultation with the Origo team, we worked to develop conceptual directions that were then tested and reviewed, helping to lead us to the final recommendation of rebranding PLR to Carrick Professionals. The new brand is reference to the Carrick bend knot in the logo of the Carolinas Credit Union League and the organization’s key differentiator: its extraordinarily talented and dedicated professionals. The same ethos drove the development of the new Carrick Professionals logo, which joins a unique signature script logo with a modern typeface.

Bringing Carrick Professionals to Life

To activate the new brand, Origo and the project team worked to build a website design and a suite of collateral, including a launch video. The color scheme for the new assets was inspired by the maritime themes of the Carolinas and the assurance that Carrick Professionals provides to clients. That narrative also drove the creation of a website design and development that enables professional-focused marketing through blogs and resources, in order to continually shine a light on the thought leadership of Carrick Professionals.

A Strategic Approach that Continues to Catalyze Success

Equipped with a brand that furthers its strategic goals, Carrick Professionals are catalyzing even more growth for their clients across a variety of industries. Carrick Professionals are leading the way for business solutions in the Carolinas and across the country, built on a legacy of professional experience — and true partnership that powers companies toward success.