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Nov 30 2021

Staff Perspectives: Building an Effective Brand Strategy

When it comes to branding an organization or a campaign, there is always a deeper goal. Whether your aim is to change an opinion about your cause or prompt further engagement with your product or service, identifying the real purpose of your brand begins by developing effective research exercises that lead to effective tactical and creative strategies.

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Nov 16 2020

Put Time On Your Side: When To Post On Social Media

Check out these quick guidelines, breakdowns, and best practices for Facebook, Instagram, LinkedIn, and Twitter from Sprout Social to get a better understanding of the optimal days and times to post and connect with your audiences.

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