Montgomery County ADAMHS Safe Homes Video Extension Campaign

Safe Homes Video Extension Campaign

Building on the foundation of the original Safe Homes Campaign that Origo built with the Montgomery County ADAMHS Board, our team was asked to further expand the initiative’s reach, as well as bring its messaging and mission to life through a new video strategy. Using data-driven insights, this next iteration of the campaign translated key prevention topics—including alcohol and substance use, firearms, and social media safety—into approachable, relevant, and actionable content for parents and caregivers across the community.

Services Provided
  • Branding
  • Marketing
  • Awareness Campaigns
  • Copywriting & Messaging
  • Explainer Videos
  • 2D & 3D Animation
  • Video Production & Editing
  • Collateral & Branded Materials
  • Advertising
  • Digital Advertising
  • Social Media Strategy

Strategy & Creative Approach

Building on the original creative direction and theme of Your Actions Are Louder, Origo developed a flexible video strategy designed to meet audiences where they are, allowing the tactics to convert awareness into everyday action. Rather than relying on lectures or scare tactics, animation served as a vital storytelling tool to translate sensitive, complex topics into visually engaging, approachable content. The videos demonstrate how everyday choices—from setting boundaries around social media to modeling responsible behaviors at home—directly influence a child’s health and safety.

To maximize content flexibility across digital, social, and community channels, Origo crafted two distinct video formats:

  • Short-Form Videos: Simple, high-impact messages designed to capture attention and spark initial awareness.

  • Long-Form Videos: In-depth narratives providing practical guidance and greater context around core prevention behaviors.

Inclusivity & Multilingual Outreach

Reaching Montgomery County effectively meant connecting authentically with its diverse populations. To eliminate language barriers and ensure equal access to these vital resources, Origo developed and adapted the video campaign in three languages: English, Spanish, and Swahili.

Rather than executing a word-for-word translation, each version was tailored to feel natural and conversational, ensuring the campaign resonated culturally across all Montgomery County families.

Outcomes & Impact

Through these video strategies, we were able to successfully transform everyday household moments into tangible, easy-to-implement practices. By combining data-informed messaging, custom animation, versatile content lengths, and multilingual storytelling, the Safe Homes message was able to evolve from a foundational awareness campaign into a dynamic, accessible community resource.

The resulting video toolkit equips the Montgomery County ADAMHS Board with an adaptable asset library that continues to drive impact across platforms, reinforcing a unified message: safer homes start with the choices we make every day.

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