Pushing Eye Care Practices Forward

ABB Optical Group is one of Origo’s many valued partners. The work we have completed together exemplifies Origo’s wide-ranging capabilities as an agency and the personal touch of our client service. 

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Client Name Client Title
Individual ABB Branded Business Divisions Serviced

Services Provided

  • Research & Analysis
  • Brand Strategy
  • Concept Testing
  • Content & Messaging Strategy
  • Campaign Strategy
  • Video Production
  • Communication Strategy
  • Sales Strategy Web (Ceros Experience)
  • Responsive Web Design
  • Design & Development
  • Conference Strategy
  • Custom Photography
  • Email Marketing
  • Social Media Marketing

Origo has worked closely with ABB Optical for years on projects that range from creating high-level brand strategies to producing digital and print media of all kinds. Our work has helped position ABB Optical as an eye care industry leader that helps create meaningful change for its customers.

The key to our successful relationship is trust. As a family business, Origo sees the people behind our clients, and from the beginning, we have worked closely with members of the team at ABB Optical to tailor our efforts toward their needs.

Working with ABB feels like a true collaboration with an honest dialogue and the shared goal of producing the best work. ABB's marketing department is composed of savvy individuals with years of experience and expertise who treat Origo like an extension of their team.

Christine Edwards Director of Client Services, Origo Branding Company

Origo established new brand guidelines for the company, created promotional strategies for the ABB Labs division, conducted in-depth marketing research, and produced mission videos that shined a light on ABB Optical’s innovative approach, among many other projects.

Our team has provided services to 14 of ABB Optical’s branded business divisions. And for each project, Origo ensured that our client’s innovative spirit drove us toward the most creative solutions, helping the world see ABB Optical’s excellent processes and products with crystal clarity. 

ABB is constantly developing new services, solutions, and products. We are instrumental in helping them establish a strong brand landscape while ensuring they capture the attention of their clients and partners.

Todd Novak Creative Director, Origo Branding Company

Selected Projects

ABB New Brand, Marketing, & Website Strategy ABB Optical Group

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