Creating Healthier Futures Together

Abbott Nutrition is one of a handful of clients who’s been with Origo Branding since our early beginnings as a design agency in 1985.

Since we first decided to team up over 35 years ago, we’ve worked together to help grow a number of their brands. These various products have helped children reach their full potential through quality nutrition solutions.

See what we’ve created together over the years and why we’re so honored to call them one of our most-established partners.


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Client Name Client Title
Individual Elecare branded business services

Services Provided

  • Brand Strategy
  • Brand Messaging
  • Brand Guidelines
  • Digital Advertising
  • Sales Strategy
  • Advertising Copywriting
  • Print Advertising
  • Web Development

Some of the largest projects we’ve worked on for Abbott were for their brands Elecare and PediaSure Peptide. Elecare is the #1 recommended nutrition formula by pediatric gastroenterologists for infants and children with food allergies or GI disorders and is the clear choice for parents. PediaSure Peptide is a leading solution for children who need a nutritionally complete, peptide-based formula to address GI disorders.

As a dynamic, national brand that touches the lives of many American and global populations, Abbott Nutrition is a fantastic partner. We love working together to develop strategic awareness and action campaigns.

Christine Edwards Director of Client Services, Origo Branding Company

Since their creation, these products have helped children across the globe get the nutrition they need to live healthy and fulfilling lives. Our strategy for the brands has evolved over the years and has included educational materials for parents, marketing tools for health professionals, a nationwide paid search campaign, a new website experience, and more.

We are honored to have worked alongside Elecare and PediaSure Peptide to create brighter futures for children everywhere. They’re true partners who are always willing to collaborate and push creative boundaries until every aspect of a project is perfected, down to the last drop.

Abbott’s products are crucial to the health and wellness of their consumers. We have to ensure we provide the balance of conveying critical health information while also producing highly engaging creative.

Todd Novak Creative Director, Origo Branding Company

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Healthcare Industry