This blog is a celebration of great stories, great ideas, and great people. By sharing our thoughts, process, and work with the community, we hope to add a little inspiration to our industry and our world.
Developed as part of a multi-channel harm reduction social marketing campaign titled “OH Against OD,” the PSA educates Ohioans on the dangers of fentanyl, the role that naloxone can play in preventing unintentional overdoses, and how to access and administer naloxone.
When it comes to branding an organization or a campaign, there is always a deeper goal. Whether your aim is to change an opinion about your cause or prompt further engagement with your product or service, identifying the real purpose of your brand begins by developing effective research exercises that lead to effective tactical and creative strategies.
As the voice for credit unions across Ohio, OCUL plays a critical role in the industry. But our partners needed a website to reflect their benefits in a compelling manner. OCUL teamed up with Origo to make their goals a reality, and the results took the organization to new heights.
Our partners often ask us the best way to build a stronger relationship with their audience. And while many expect us to suggest proven tactics like advertisements, websites or animated videos, the real answer is always trust. And the best way to generate that trust? Create a style guide.
After graduating from the Art Institute of Pittsburgh in 2008, Evan gained a wealth of connections and experience in digital production and animation and started his own production company. Those experiences led him to join the team at Origo.
