Perspectives from the Team

Our people are not only experts in their field, but they're also really fun to be around. So be sure to stay up-to-date with the latest and greatest perspectives and experiences from our team.

A New Online Experience To Introduce The New Brand Of MA Design

MA Design recently revisioned its brand, reflecting the company’s expertise in architecture and expanded design services. With our vast experience in branding and web design as well as our past partnership in creating MA Design’s intranet, Origo was the perfect match for the project.  

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Marketing Research

Marketing Research: What You Do Starts With What You Know

Marketing research is a buzz-worthy term in our industry. But what exactly is marketing research, and how do you know if it’s right for you? Origo breaks down the details of marketing research and how it could help you make informed, data-driven decisions for your organization.

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Origo Projecting Pride

Join Origo In Projecting Pride This June

“Projecting Pride” is a visual expression of Origo’s support, celebration, and respect for the LGBTQIA+ community, not only during Pride Month but year-round. Check out our new video PSA that we hope inspires you to project pride. Because when we all make an effort to put out love and positivity, we can help make the world a better place.

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Generation RX

Origo Helps Generation Rx Advance Safe Medication Practices

Origo loved developing creative resources for Generation Rx, our long-term partner and prescription medication program sponsored by the Ohio State University College of Pharmacy and the Cardinal Health Foundation. We helped to create a testimonial video, animated PSA video, and print resources that promoted their new initiatives to the community.

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Alessandro Ciaffoncini

Origo President, Alessandro Ciaffoncini, Joins Governing Board For Make A Wish® Ohio, Kentucky & Indiana

For over 36 years, Origo Branding has been proud to foster a culture of giving back and making a difference for communities and people in need. That’s why we are pleased to announce that Origo’s President, Alessandro Ciaffoncini, was recently brought on as a Governing Board Member for the Make-A-Wish® Foundation. Alessandro will serve the chapter that oversees the Ohio, Kentucky, and Indiana regions in this new role.

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Behind the scenes at a photo shoot

How Original Photography Can Benefit Your Brand

It has been said that a picture is worth a thousand words. But that only happens when the right team of creatives and strategists are behind the lens. Original photography is a great way to elevate your brand or marketing efforts. Branded photography has the potential to help you showcase an ownable story, establish authenticity and credibility, and create the image you want the world to see.

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Creative team working on a design

Analyze the Effectiveness of Your Website With This Checklist

An organization’s online presence has a substantial impact on its performance and success. In order to help your website improve its reach and effectiveness, Origo created this checklist to help you evaluate your online experience for your different target audiences.

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Nick Fraunfelter

Staff Perspectives: Building an Effective Brand Strategy

When it comes to branding an organization or a campaign, there is always a deeper goal. Whether your aim is to change an opinion about your cause or prompt further engagement with your product or service, identifying the real purpose of your brand begins by developing effective research exercises that lead to effective tactical and creative strategies.

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