Our people are not only experts in their field, but they're also really fun to be around. So be sure to stay up-to-date with the latest and greatest perspectives and experiences from our team.
Marketing research is a buzz-worthy term in our industry. But what exactly is marketing research, and how do you know if it’s right for you? Origo breaks down the details of marketing research and how it could help you make informed, data-driven decisions for your organization.
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“Projecting Pride” is a visual expression of Origo’s support, celebration, and respect for the LGBTQIA+ community, not only during Pride Month but year-round. Check out our new video PSA that we hope inspires you to project pride. Because when we all make an effort to put out love and positivity, we can help make the world a better place.
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Origo loved developing creative resources for Generation Rx, our long-term partner and prescription medication program sponsored by the Ohio State University College of Pharmacy and the Cardinal Health Foundation. We helped to create a testimonial video, animated PSA video, and print resources that promoted their new initiatives to the community.
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For over 36 years, Origo Branding has been proud to foster a culture of giving back and making a difference for communities and people in need. That’s why we are pleased to announce that Origo’s President, Alessandro Ciaffoncini, was recently brought on as a Governing Board Member for the Make-A-Wish® Foundation. Alessandro will serve the chapter that oversees the Ohio, Kentucky, and Indiana regions in this new role.
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It has been said that a picture is worth a thousand words. But that only happens when the right team of creatives and strategists are behind the lens. Original photography is a great way to elevate your brand or marketing efforts. Branded photography has the potential to help you showcase an ownable story, establish authenticity and credibility, and create the image you want the world to see.
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An organization’s online presence has a substantial impact on its performance and success. In order to help your website improve its reach and effectiveness, Origo created this checklist to help you evaluate your online experience for your different target audiences.
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Are you looking to broaden your knowledge and grow professionally? If you’re looking for something new to read or simply want to be inspired, here’s a list of Origo’s book selections from the different members of our team.
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When it comes to branding an organization or a campaign, there is always a deeper goal. Whether your aim is to change an opinion about your cause or prompt further engagement with your product or service, identifying the real purpose of your brand begins by developing effective research exercises that lead to effective tactical and creative strategies.
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As the voice for credit unions across Ohio, OCUL plays a critical role in the industry. But our partners needed a website to reflect their benefits in a compelling manner. OCUL teamed up with Origo to make their goals a reality, and the results took the organization to new heights.
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Our partners often ask us the best way to build a stronger relationship with their audience. And while many expect us to suggest proven tactics like advertisements, websites or animated videos, the real answer is always trust. And the best way to generate that trust? Create a style guide.
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